SEO Tips To Create Website Pages and Rank On Search Engine. I couldn’t imagine anyone discussing the fact that WordPress is at the top of the heap when it comes to, what many consider to be, the most immeasurable free web authoring software in presence today.
Every day, millions of individuals worldwide utilize it to effortlessly craft visually appealing websites, and you can join in too. However, creating an attractive website goes beyond simply installing WordPress and constructing a few pages. It entails building your pages in a manner that attracts search engine recognition, which involves optimizing your website. First, let’s delve into the realm of SEO, followed by my six valuable tips on how to effectively construct and optimize your WordPress website.
What is Search Engine Optimization (SEO)
The term SEO is thrown around so frequently its enough to make your head spin. And, exactly so because it is necessary you understand its importance if you want to give your website the best possible chance of improving in the search engines for organic search results.
Organic search results are those web-sites you get after you search a “keyword”, word or slogan, into the search bar. If your website has been set up and optimized rightly you have a higher chance of being found on page one of those search results.
There are many factors and variables which determine the ranking of your website. Some are controllable-some are uncontrollable. I will focus on the variables which you “can” control to improve the visibility of your website. All of this is the essence of proper SEO:
1. Setting your website up correctly so that you place well in the search engines.
2. Getting free, organic traffic.
The two main types of website SEO are commonly referred to as “on-page” and “off-page” optimization. I will be focusing on the on-page tweaks every web builder should be implementing to produce an extremely effective website.
Content: (SEO Tips To Create Website Pages) This is where great SEO starts.
Content is by far the most powerful SEO component of your website. If nothing else-get this-because it doesn’t matter if you create your website with WordPress or some other kind of software; content rules and it does. If you’re not providing quality content you’ve already lost your readers and your attempt to get the attention of the search engines will be reduced as well.
What one considers as quality content is another arguable discussion but let us look at the obvious.
Quality content serves a goal that jumps right out at you. Quality content is helpful, informative, accurate, insightful, appealing, answers a question or resolves a problem. Add your own adjectives to this list and you will come up with more answers as to what creates great content.
This would seem obvious to most of us but the truth is, there are lots of terrible websites out there with bad content. Don’t stress or overthink the issue of how to write great content. Just put yourself in the place of your audience. Remember about the last time you opened a website finding for something. How was the content? Did you find what you wanted? Was the information helpful and informational?
Place yourself in the reader’s position. Keep this in mind and you will easily write excellent content.
Remember your goal should be to:
1. Provide correct information
2. Explain and solve a problem
3. Answer a question
4. Give sources
5. Entertain
6. Educate
The list can go on and on but you get the point; the user’s experience is most valuable. After you compose your best possible content its time to make some tweaks in WordPress.
Titles: Do keyword research and use long-tail titles. (SEO Tips To Create Website pages)
Every section of content for a page or post starts with a title and this is where SEO begins. Your title is essential because it is the primary gateway to your website. Your title is the primary meta-data descriptor that the search engines pull up. Let us start with your home page title. If you have a website on how to learn WordPress, then your home page should be titled as such. Your titles for different pages or posts should be keyword relevant words or phrases.
Titles that provide your pages with the best chance of discovery in organic search are identified as long-tail keywords-three words or longer. Three-word title phrases are more narrow, definitive and have less competition so it is easier for the search engines to find your page or post. Do keyword analysis to find narrow search terms related to your niche and use them as titles for your website pages.
Tip: Find 3 to 5 targeted long-tail keywords and use them as titles for your “pages” on your website. Use secondary keywords for your posts.
Headings: Use proper heading for topics. (SEO Tips To Create Website Pages)
When you sit down to write a page you need to have a subject line or heading. Headings are a way to “tag” a subject line at the top of your article and they order from H1 to H4. Here is another chance for you to optimize your content. Use a lengthy tail keyword for your heading and give it the proper headings tag.
You should have a least 3 extra topic headings on every page. They should be well-researched keywords that relate to the topic of your overall website. Furthermore, make sure the topic lines fall respectively by using H2, H3 and so on below the line. Never use an H1 tag more than once on a page or post. Again, start with your main H1 heading at the top and work your way down, your page building-related content and using descending headings for every topic line.
Linking: Link out (anchor text) to related websites
There are differing viewpoints on this and I recommend you join content from your website out to other relevant websites. For example, If you are writing regarding how to install “WordPress” try to link a keyword from within your article out to another related website.
Plugins are related to WordPress; so why not talk about plugins in your article body and link “that” keyword out to a related official website. The search engines will see that you are “tying” your website into others and giving the reader extra knowledge or resources.
Images: Optimize your images.
Everyone uses pictures on their websites but many times neglect to optimize them for search. The search engines will index your pictures as well, so always optimize them. Give them a keyword related title, preferably the same name as the heading for that specific portion.
You should always fill in the alternative (alt) and image description or (caption) portion of your pictures as well. This is easy to do inside WordPress-once you upload your image just click on it to open up these elective fields. These are oftentimes ignored. Fill them in because its more metadata descriptions which will help get your site ranked higher.
SEO Pack: Always use some form of the plugin here.
An SEO pack is a WordPress plugin that enables you to add extra information to your website which gets picked up by the search engines. These contain a space for titles, descriptions, and keywords.
The 2 most famous SEO plugins are the All in one SEO pack and the Yoast SEO plugin. When you load the All in one SEO pack plugin you are offered with a page where you can put this additional data. You can also optimize pages and posts as well with these plugins.