Best Ways to Use Real Estate SMS Marketing to Generate & Entice More Leads

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Does real estate SMS marketing help you keep in touch with the people you want to work with, or does it not? It’s possible that SMS campaigns could be very effective if they are used in conjunction with other forms of multichannel communication such as email, websites, and social media.

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We’ve thought that SMS texting was only used for marketing in the past. SMS marketing indeed has a lot more to it than this, though. Here are some great ways to use SMS marketing in your sales process and make your customers more excited about your follow-up with them.

When you use SMS marketing for real estate, you can reach, nurture, and convert leads in the same way that email follow-up can do. Because 30% of real estate traffic now comes from mobile devices, it makes sense to keep in touch with this group more often.

The best way to start:

The internet is an excellent place to look if you want to find something that works for you. When you choose an SMS software provider, it’s as easy as that. Twilio and Plivo are two of the most popular SMS service providers in the industry that work with AgentDrive’s CRM.

BaytechMobile is the most popular SMS service provider in the industry. Your real estate SMS marketing strategies must be written down, as well as when and to whom they should be sent. This will help you figure out how and when to send them.

Use of SMS Marketing in Real Estate

Text for property details

In that case, how would you go about getting more leads? If you set up an SMS auto-reply campaign, this could be a lot easier Here are the steps:

  1. Create an SMS auto-reply campaign.
  2. Choose a name that is easy to remember, like “House 1”.
  3. Text “House 1” to a specific phone number when running an SMS campaign. You can use this same number for each SMS campaign you run.
  4. They’ll get a text from you with all the information they need to buy the house. You can also include links to your website or a video of your home. There are a lot of different ways to have these things.

If someone is interested in your property, they may call you right away by clicking on your phone number. You can also use this feature to send yourself emails, and it’s a handy feature. When someone gives you the House 1 code, you’ll get an email with their phone number. You can act more quickly to call potential customers instead of waiting for them to call you back.

Generate leads with SMS updates

You could start a real estate SMS marketing campaign to get people to sign up for text messages because text messages are more likely to be opened than emails, which is why you might do this.

To start, all you need to do is set up a simple SMS campaign and a keyword like “House 1”. Next, make it easy for people to join in. To get the word out about the job, use keywords on your website, property signs, business cards, email signatures, and social media accounts to spread the word about the job.

It’s easy to keep your clients up to date on the most recent open houses. You can also keep them updated on price changes and community events. This is a great way to keep them updated on your progress for people who follow you.

SMS updates are an excellent way to get new leads: 60% of smartphone users are willing to get offers on their phones. However, be careful. SMS campaigns can be linked to your real estate CRM so that you don’t have to do the same things over and over again. On average, customer service should send text messages at least twice a month.

Create your virtual business cards

When someone asks for your contact information, you can use it to market your business. Clients can text a keyword, like “Agentclisa,” to the given phone number. As a result, we can say that people who have been to your house have expressed an interest in getting in touch with you.

SMS the person who sent you this keyword will get your name, phone number, email address, and any other information you want to send them. Alternatively, you could give a link to your review on a site like Zillow or Yelp to show that you know what you’re talking about.

Appointment reminders

This is a straightforward way for you to add value as an agent. You can text your clients to remind them of upcoming events like open houses, meetings, and more. It won’t take long when you set it up. SMS campaigns can be scheduled for important events, and then you can communicate with your customers efficiently.

Save your marketing budget.

It’s possible to target your audience with mobile ads instead of print ads in your area. No matter how far the mobile ad goes, print advertising always costs more money than it does. There are a lot of benefits to bulk texting. You can reach a lot of people quickly for a low price.

Mobile devices in the pockets of people who might be interested in your company are a great way to get their attention.

Send targeted messages

It’s possible that you already have segmented your database and tailored your marketing to make sure that the right people are getting the correct information. As part of your marketing efforts, you should reach out to your contacts at different points in their buyer’s journey to get the most out of them.

There are so many ways to send campaigns to different groups of people. This will make your text messages look less like spam to people who don’t know your business. SMS is the best way to get customer feedback in mobile marketing. Make sure you use it with the right words, and you can get new customers every month.

Conclusion:

There are many ways for real estate agents to get new leads, but SMS marketing is one best. One of the best ways is to pay a lot of attention to what you can do because your text messages are only for your business and not for other people.

Agents and people who use them will be affected by mobile developments, so keep an eye out for changes in this area. It could give you an advantage over your competitors in customer relationships and marketing automation, which could help you stay ahead of your competitors.

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